Fight for Education

In September, we teamed up with Ruben’s Shoes in creating positive social change both locally and globally. This is an on-going project that will continue throughout the school year. 

The goal at Ruben's Shoes is to create awareness about global issues through local education. They educate, inspire and empower local children to be champions and lead initiatives such as shoe drives and fundraising projects that benefit children around the world who are just like them but are living in different circumstances. They do this because in countries like the Dominican Republic many children are not attending school simply because they do not own a pair of shoes. By collecting and delivering gently used shoes and investing in projects that deliver education we can help our global neighbours break out of the cycle of poverty and create equal opportunity for all children no matter where they are born.

We are thrilled to start a school series that will involve a mentorship with several elementary schools in the lower mainland. With Ruben’s Shoes, we will be providing an opportunity for young minds to make real change in the world. Our mission has always been to create meaningful products that can start a conversation about what matters. Well, education matters. These students will be part of the process of designing and producing apparel that will help start a conversation about education and how this can help change the face of poverty in developing countries. Once they have finalized a design for their apparel, it will go into production so that they are able to sell them to fundraise for Ruben’s Shoes. Having students be part of creating products to fundraise gives them ownership and accountability for being the change in this world. We want these kids to be excited about creating change and understanding that education shouldn't be a privilege just because of where you live. We want their hearts to expand for their global peers and develop true appreciation for others. One Love. 

To support this mentorship program and the creativity of these young minds, we have created a couple new designs for our kids line that will be supporting Ruben’s Shoes. For the first time, our sizes will also range from 6-12 months one-pieces to 12 youth. It's a new generation of kids helping kids, by design. 

Our popular 'Hipster Bunny' and 'Geoheart' design will continue to support education based projects for Ruben's Shoes and are perfect for the littlest of littles and school-aged kids. Stay tuned for more updates on our "Give Back Club" as we help shape young minds into social entrepreneurs.